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Colombia to Have Its Own Global Brand: Alimentec Evolves into Alimentec | Anuga Select Colombia 2026

 In an unprecedented milestone for the food and beverage industry in Latin America and the Caribbean, Colombia consolidates its position as a gastronomic and agro-industrial powerhouse by joining the Anuga brand family — the world's oldest and most important food trade fair, organized by Koelnmesse in Cologne, Germany.

"Becoming Anuga Select Colombia sends a clear message to the world: our region is ready to lead the global transformation of food. We no longer just import trends — now we are the ones offering solutions from the source, with unprocessed, sustainable, and top-quality products," said Doris Chingaté, Project Manager at Corferias.

After 27 years, the traditional Alimentec trade fair — taking place June 9–12, 2026 in Bogotá — takes a historic leap toward full internationalization, opening its 2026 edition under the name Alimentec | Anuga Select Colombia.

"This integration into the global Anuga family is not a simple name change, but a recognition of Colombia's export potential and the quality of the region's products, which today attract the attention of investors and buyers from every continent," added Alberto Almanza, Project Manager at Koelnmesse.

Origin Matters: The Power of the Natural and the Local

For its debut, the fair will present its offering under the official concept "Origin Matters." In a market where global consumers increasingly demand transparency, well-being, and sustainability, Colombia holds an invaluable competitive advantage.

The event will serve as a major gathering point for the HORECA sector (Hotels, Restaurants, and Cafés), retail, and large-scale distribution, where the trends reshaping the industry will be debated: the rise of fresh foods, the integration of artificial intelligence to optimize inventories and personalize nutrition, and environmental traceability across the supply chain — all backed by the country's exponential growth in agricultural exports such as coffee, cacao, and palm.

The Fair Will Have the Support of the U.S. Department of Agriculture (USDA)

This year, Alimentec | Anuga Select Colombia 2026 will have the official backing of the U.S. Department of Agriculture (USDA), making it the only trade fair in all of Latin America to carry its support. Beyond setting a competitive distinction, this also benefits Colombia economically by facilitating negotiations within the sector and potentially strengthening trade relations between both countries.

With this renewed format, Alimentec | Anuga Select Colombia 2026 is poised to break attendance records and cement Bogotá as the true food capital of the region. For more information, visit the official fair website at feriaalimentec.com.